Research shows that customers want an easier shopping experience at Staples and are less concerned about price.The result of this research is the ______ made famous in commercials and on office desks all over the country.The "____" message reinforced customer attitudes about the shopping experience and has helped vault Staples to Number 1 in the office supply market.

Question

Quizplus · Accepted Answer

The "Easy button" was a marketing campaign by Staples that emphasized making the shopping experience easy, aligning with customer desires for simplicity over price concerns.

Research Shows That Customers Want an Easier Shopping Experience at Staples