______ tends to be more holistic, using summary impressions rather than specific attributes to evaluate the options and affect even important purchases such as a car of house.

Question

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Attitude-based choice tends to be more holistic and based on overall impressions rather than specific attributes. This type of evaluation often applies to important purchases, such as a car or a house, where emotions and personal values may play a significant role in the decision-making process. Rational choice, on the other hand, relies on a more analytical and systematic approach, while balanced, weighted, and state-of-mind choices are not commonly used terms in consumer behavior research.

______ Tends to Be More Holistic, Using Summary Impressions Rather