Why is perception of a product important in marketing?
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Q88: _ include independent groups,personal associations,marketer-created information,and experiences.
A)External
Q94: _ relates to the actual performance features
Q95: What are gender roles? Provide an example
Q97: Three psychological tools shape perception: selective awareness,
Q98: Josh notices the low-fuel light is on
Q100: _ are not purchase event characteristics that
Q101: What are cultural values? Provide examples of
Q102: What problems can organizational employees experience due
Q103: Explain post-purchase dissonance.How do consumers reduce dissonance?
Q104: Explain the differences between values and beliefs.Provide
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