____________________ plays a critical role in defining a company's view of its own competitive environment.A company's tolerance for risk, attitude toward innovation, and willingness to invest in research and development are among the characteristics that play a part in decisions to enter new markets and create new products.
A) Risk tolerance
B) Business structure
C) Company culture
D) Business plan
E) Market strategy

Question

Quizplus · Accepted Answer

Company culture refers to the beliefs, values, and behaviors that shape the way an organization operates. These factors have a significant impact on a company's approach to risk, innovation, and research and development, all of which are key determinants of competitiveness. Therefore, a company's view of its own competitive environment is shaped largely by its culture.

____________________ Plays a Critical Role in Defining a Company's View