Harold used to sell his teas through multiple teahouses throughout the country.Recently he decided to open storefronts in popular malls to sell his tea directly to the customer.Harold's choice to sell directly to the customer is an example of __________________.

Question

Quizplus · Accepted Answer

Forward integration involves a company expanding its activities to include control over the direct distribution or supply of its products, such as opening storefronts to sell directly to customers.

Harold Used to Sell His Teas Through Multiple Teahouses Throughout