A company's _______________ is a critical element in competitor analysis.A good way to valuate it is to look at the company's senior management team.
A) Location
B) Culture
C) Customer Orientation
D) Product Mix
E) Marketing Mix

Question

Quizplus · Accepted Answer

Culture is the critical element in competitor analysis that can help differentiate one company from another. Culture influences a company's behavior, decision-making, and ultimately its performance. An organizations' senior management team helps define company culture and values, so it can be a good way to evaluate it. Therefore, the best choice is B.

A Company's _______________ Is a Critical Element in Competitor Analysis