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Tasha Owns a Specialty Baked Goods Store in San Francisco

Question 108

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Tasha owns a specialty baked goods store in San Francisco.She ships her products all over the world.Recently she has begun to look more closely at her competitors in order to conduct a useful competitor analysis.Her analysis has caused her to look more closely at Baked Beauties, and particularly at the CEO, Meghan.Why should Tasha look more closely at Meghan in particular? What else should Tasha look at in order to complete her competitor analysis?

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A company's culture is a critical elemen...

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