You Are the Marketing Manager for XYZ Corporation, and Have

You are the marketing manager for XYZ Corporation, and have hired a marketing research firm.Together, you and the researchers decide that you need data from current customers and non-customers who fit a specific demographic and lifestyle profile.The selection of these individuals as targets for data collection represents the ___________ research design activity.

A) Type of research
B) Nature of Data
C) Nature of data collection
D) Information content
E) Sampling plan