Juana and Marta inherited a large auto dealership.Their task is to convince the sales staff to be relationship driven rather than transaction driven.Many sales people are out to make the most money from each sale because they don't see themselves staying in the job for a long time and don't care about the future of the dealership.The CRM metric that demonstrates the preference of relationships over transactions in _________.

Question

Quizplus · Accepted Answer

Customer Lifetime Value (CLV) is a CRM metric that focuses on the long-term value of a customer relationship, rather than just the immediate transaction. By measuring a customer's potential worth to the dealership over the course of their lifetime, salespeople will be more likely to prioritize building strong relationships with customers rather than just maximizing short-term revenue from each transaction.

Juana and Marta Inherited a Large Auto Dealership