Key parts of the marketing plan that rely on CRM-generated information include all except the _________________.
A) Situation analysis
B) Market research
C) Strategy development
D) External economic factors
E) Implementation

Question

Quizplus · Accepted Answer

External economic factors (such as inflation rates, interest rates, and government policies) are not directly related to CRM-generated information and therefore do not rely on it for the marketing plan. The other options listed all utilize CRM-generated information in some capacity.

Key Parts of the Marketing Plan That Rely on CRM-Generated