Firms that have high levels of customer information security and handle the information responsibly also _______________.
A) Find it easier to attract new customers
B) Retain current customers
C) Use it as a competitive advantage
D) B and C
E) All of the above

Question

Quizplus · Accepted Answer

Firms that handle customer information securely and responsibly can attract new customers, retain current ones, and use their reputation for security as a competitive advantage.

Firms That Have High Levels of Customer Information Security and Handle