The most significant difference between international and global marketing is management philosophy and corporate planning.

Question

Quizplus · Accepted Answer

The most significant difference between international and global marketing organizations is management philosophy and corporate planning. Global marketers treat the world as a single, unified market with many different segments that may or may not fall along country political boundaries. International marketers, on the other hand, define markets along traditional political boundaries and most often, assign unique status to their domestic market.

The Most Significant Difference Between International and Global Marketing Is