Estēe Lauder found that it had to reduce product size to make its offering affordable for women when it entered the Czech market.This is an example of product invention.

Question

Quizplus · Accepted Answer

This is an example of product adaptation to meet the needs of a specific market, not invention. Estēe Lauder modified the product size to make it more accessible and affordable to consumers in the Czech market. Product invention would involve creating a completely new product or technology.

Estēe Lauder Found That It Had to Reduce Product Size