Jonathan must travel to Japan to meet with a prospective supplier for his company.He wants to learn proper protocol for meeting his Japanese contact, presenting his business card and figuring out if he should call him by first name.The area of global market research where Jonathan would find this information is in the ____________ trends.
A) Economic
B) Cultural, societal
C) Business environment
D) Political, legal
E) History and geography
Correct Answer:
Verified
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