In Asia, the relationship between the salesperson and the customer is more personal than it typically is in the United States.This element of marketing communications is _______.
A) Advertising
B) Personal selling
C) Promotion
D) Public relations
E) Direct marketing

Question

Quizplus · Accepted Answer

Personal selling involves building a personal relationship between the salesperson and the customer, which is more common in Asia than in the United States. Advertising, promotion, public relations, and direct marketing do not necessarily involve building personal relationships.

In Asia, the Relationship Between the Salesperson and the Customer