Linda imports fine art paintings and photographs that she sells to hotels.When the dollar is weak against foreign currencies, she struggles to cover her costs.Business has increased 400% in the last five years.With additional resources, she believes she can expand into the profitable hospital and nursing home markets.According to the BGC matrix, Linda's business is a dog.

Question

Quizplus · Accepted Answer

The BGC matrix is used to analyze a company's product portfolio and categorize it as a dog, cash cow, star, or question mark, based on market share and market growth rate. It does not assess the overall status of the company. Therefore, Linda's business cannot be categorized as a dog based on this information alone.

Linda Imports Fine Art Paintings and Photographs That She Sells