Objectives are measurable; goals are broad statement of generally desired accomplishments in support of the firm's mission statement.

Question

Quizplus · Accepted Answer

Objectives are specific and measurable targets set to achieve the broader goals or desired accomplishments stated in the mission statement of the firm. Goals are broader statements that set the direction and purpose of a firm but they are not measurable like objectives.

Objectives Are Measurable; Goals Are Broad Statement of Generally Desired