Value may be defined as the ratio of bundled benefits received to the cost incurred by the customer to receive those benefits.____________ is not thought of as one of the costs.

Question

Quizplus · Accepted Answer

Convenience is not considered a cost because it is a benefit received by the customer in exchange for their cost. The other choices - monetary cost, time to shop, poor service quality, and skill or expertise - are all factors that can decrease the perceived value for the customer.

Value May Be Defined as the Ratio of Bundled Benefits