Form utility is _________________.
A) Marketing's task in creating an offering that has value
B) Production's task in creating an offering that has value
C) The firm's task in deciding where to distribute the product
D) A and B
E) A and C

Question

Quizplus · Accepted Answer

Form utility refers to the value that is added to a product or service by changing its form or shape. This is typically done by the production department in a business as they transform raw materials into finished goods. Marketing's task is to create offerings that have value, but this is not specifically related to form utility. The firm's task in deciding where to distribute the product is related to place utility. Therefore, option B is the correct answer.

Form Utility Is _________________