The concept of the value chain was created by ________.
A)Fred Wiserma
B)Michael Porter
C)Jim Collins
D)Peter Drucker
E)The Boston Consulting Group

Question

Quizplus · Accepted Answer

Created by Michael Porter in his classic book Competitive Advantage, the value chain serves as a means for firms to identify ways to create, communicate, and deliver more customer value within a firm. Exhibit 2.1 portrays Porter's value chain concept.

The Concept of the Value Chain Was Created by ________