Jack attributes the success of his pre-owned automobile business to the clear low-key messages created by a small advertising agency.Lately a new media buyer at the agency has changed the key radio stations where Jack's Autos ads are played and his sales are slipping.The problem occurs in the ____________ activity of the value chain.
A) Inbound logistics
B) Operations
C) Outbound logistics
D) Marketing and sales
E) Service

Question

Quizplus · Accepted Answer

The problem occurs in the marketing and sales activity of the value chain as the change in radio stations where ads are played has affected the success of the advertising strategy, which is a part of marketing and sales activity.

Jack Attributes the Success of His Pre-Owned Automobile Business to the Clear