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Roberta's Company, New Home Builders Corp

Question 66

Multiple Choice

Roberta's company, New Home Builders Corp., is a specialist in designing one-story homes that have wide hallways and walk-in showers that could accommodate the need to use a wheelchair or walker, and other amenities that allow couples to remain in their homes as they age.The company's strong value proposition has allowed it to maintain steady market share in a weak housing market.A discussion of this relative advantage would be included in the _______ section of the SWOT.


A) Strengths
B) Threats
C) Opportunities
D) Strategy
E) Weaknesses

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