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A Former Professional Football Player Invested in a Seafood Restaurant

Question 79

Multiple Choice

A former professional football player invested in a seafood restaurant chain when he played ball.Now that he is retired from the NFL, he and his partners want to start a chain of organic fast-casual restaurants in their region of 6 million households.Most likely, this would be classified as __________ in Ansoff's Product-Market Matrix.


A) Market diversification
B) Marketing strategy development
C) Market penetration
D) Product development
E) Market development

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