The process of measuring marketing results and adjusting the marketing plan as needed is called ________.
A)Marketing control
B)Marketing metrics
C)Marketing management
D)Marketing strategy
E)Marketing planning

Question

Quizplus · Accepted Answer

Strategy development is only part of marketing planning. The other part is strategy implementation, including measuring results. The process of measuring marketing results and adjusting the marketing plan as needed is called marketing control.

The Process of Measuring Marketing Results and Adjusting the Marketing