Amanda Whittlesley, the new CEO of the Too Big Corporation, wants to use the BCG model to analyze the corporation.You are to oversee the project that must be completed in the next 60 days.Amanda has called a meeting for corporate executives and the presidents of the eleven strategic business units.Your task at the meeting is to explain the BCG model and how you will implement it.What will you say? Include any weaknesses of the BDG model.
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