Dell Computers employs one-to-one marketing by allowing a customer essentially to customize the product features that he or she desires.

Question

Quizplus · Accepted Answer

Dell Computers offers customers the ability to select the features and components for their computer, making it a one-to-one marketing approach. This allows customers to create a unique product that fits their specific needs and preferences.

Dell Computers Employs One-To-One Marketing by Allowing a Customer Essentially