AMA's current official definition of marketing reflects the view towards marketing activities as ______.

Question

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The current official definition of marketing by AMA (American Marketing Association) is focused on creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. This reflects the view that marketing activities should be focused on creating value for customers and delivering it in a way that meets their needs and wants. It emphasizes that marketing is more than just tactics or relationships, but rather a strategic approach to creating value for all stakeholders involved.

AMA's Current Official Definition of Marketing Reflects the View Towards