Today many CEOs and shareholders expect to measure results of marketing efforts because ___________.

Question

Quizplus · Accepted Answer

Marketing metrics today are designed to assign specific results to specific marketing programs, making it possible to measure the results of marketing efforts. While not all marketing may be measurable, the ability to track and analyze specific metrics has become increasingly available and important to businesses. Option B is incorrect because it is a sweeping generalization that doesn't necessarily reflect the reality of modern marketing measurement. Option C is incorrect because measuring results may not always be easy, and may require significant effort and investment in data analysis and technology. Option D is incorrect because option B is not accurate. Therefore, the best answer is A.

Today Many CEOs and Shareholders Expect to Measure Results of Marketing