Rich media have less social distractions compared to lean media.

Question

Quizplus · Accepted Answer

Channels with high media richness tend to involve more direct social interaction. This social presence sensitizes both parties to their relative status and self-presentation, which diverts their attention from the message. This may offset the benefits of channel richness by social distractions from the message content, whereas lean media have much less social presence to distract or distort the transmitted information.

Rich Media Have Less Social Distractions Compared to Lean Media