_____ is the tendency to experience stronger negative emotions when losing something of value than the positive emotions experienced when gaining something of equal value.
A) Implicit favorite
B) Bounded rationality
C) Intuition
D) Nonprogrammed decision making
E) Prospect theory effect

Question

Quizplus · Accepted Answer

Escalation of commitment is partly fueled by the prospect theory effect. This is the tendency to experience stronger negative emotions when losing something of value than the positive emotions experienced when gaining something of equal value.

_____ Is the Tendency to Experience Stronger Negative Emotions When