How can a self-serving bias be observed in a corporate annual report?
A) The report would say more about the company's problems and less about its successes.
B) The report would emphasize the role of competition, inflationary pressures and other external causes of problems in the organization's performance.
C) The report would exclude any bad news about the organization's performance.
D) The report would acknowledge that competition, the economy and other external factors should be credited for some of the company's recent success.
E) The report would acknowledge some of management's mistakes, but suggest that management in other companies have been making the same mistakes.

Question

Quizplus · Accepted Answer

A self-serving bias is the tendency to attribute our favorable outcomes to internal factors and our failures to external factors.

How Can a Self-Serving Bias Be Observed in a Corporate