An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:
A)divergent thinking.
B)escalation of commitment.
C)devil's advocacy.
D)bounded rationality.
E)programmed decision making.

Question

Quizplus · Accepted Answer

The executive's idea of creating pens with bright neon ink and glow-in-the-dark containers shows a level of creativity and originality, which is the hallmark of divergent thinking. This type of thinking involves generating unconventional ideas and exploring various possibilities to solve a problem or come up with new products.

An Executive Was Trying to Think of Ways to Increase