A visiting professor in international business recently spoke to students in an organizational behaviour class about cultural differences between Canadians and Japanese employees.Relying on a famous study in the 1960s,the scholar explained that Japanese employees have a high degree of collectivism and,consequently,must logically also have a low level of individualism.The visitor then pointed out how this would be completely opposite to the values of Canadian employees.The visitor concluded by saying that by identifying someone's nationality,such as Canadian,you can easily determine the person's level of collectivism and individualism.Identify and discuss three problems with the visiting professor's statements.
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