Re-analysis of Hofstede's data shows that variation on culture dimensions is much larger among individual within a countries than between countries.

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Several studies have shown that there is significant variation on cultural dimensions within countries, with differences being greater among individuals within a country than between countries. This challenges the notion that entire countries have homogenous cultures and suggests that cultural generalizations based on national boundaries should be viewed with caution.

Re-Analysis of Hofstede's Data Shows That Variation on Culture Dimensions