____ occurs when suppliers are pressured to purchase the buyer's products or services as a condition of securing a purchase contract.
A) Negotiation
B) Competitive bidding
C) Reciprocity
D) Irregular business dealing
E) None of these choices.

Question

Quizplus · Accepted Answer

Reciprocity occurs when a buyer or a seller agrees to purchase products or services from each other, often as a condition of securing a purchase contract. This can result in a quid pro quo situation where both parties feel an obligation to continue the business relationship. It can also create barriers to entry for new suppliers who do not have an established relationship with the buyer.

____ Occurs When Suppliers Are Pressured to Purchase the Buyer's