A researcher conducts a study in which participants all rate each of four advertisements on emotionality (i.e.,how emotional was the content of the advertisement).Which of the following statistical tests would be most appropriate for the analysis of the data?
A)one-way repeated measures analysis of variance
B)two-way mixed model analysis of variance
C)correlated groups t test
D)independent groups t test

Question

Quizplus · Accepted Answer

The study involves repeated measurements of the same participants rating different advertisements, making a one-way repeated measures ANOVA the most appropriate statistical test.

A Researcher Conducts a Study in Which Participants All Rate