When the marketing manager for a large company surveys a portion of the total customers of his company, he is using a sample from the population.

Question

Quizplus · Accepted Answer

A sample refers to a subset of individuals, items, or data taken from a larger population for the purpose of analysis. In this case, the portion of total customers surveyed by the marketing manager represents a sample from the broader population of all the company's customers.

When the Marketing Manager for a Large Company Surveys a Portion