Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,which test would be used to properly analyze the data in this experiment?

Question

Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.  Referring to these sample data,which test would be used to properly analyze the data in this experiment?

Quizplus · Accepted Answer

Since the study involves two categorical variables (gender of spokesperson and brand awareness), a test for independence in a two-way contingency table would be the most appropriate choice. This would allow us to determine if there is a relationship between the two variables, i.e., whether brand awareness is dependent on the gender of the spokesperson.

Many Companies Use Well-Known Celebrities as Spokespeople in Their TV