Total Quality Management (TQM),proposed by Dr.Joseph Juran,argues that quality could be best achieved by improving the processes that produced the products and delivered the services.

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Total Quality Management (TQM) is a management approach that was popularized by several quality management experts, including W. Edwards Deming and Joseph Juran, but it is not solely proposed by Dr. Joseph Juran. Juran emphasized the importance of quality management and process improvement, but TQM as a concept involves contributions from multiple experts.