What is the use of communication to get a person to behave in a manner or embrace a point-of-view related to values,attitudes,and/or beliefs that he or she would not have done otherwise?
A)conversion
B)guidance
C)impact
D)influence
E)persuasion

Question

Quizplus · Accepted Answer

Persuasion is the use of communication to get a person to behave in a manner or embrace a point-of-view related to values, attitudes, and/or beliefs that he or she would not have done otherwise. The other options do not fully capture the concept of using communication to change someone's behavior or beliefs. Conversion implies a complete transformation, guidance suggests guidance towards existing beliefs rather than changing them, impact implies a passive effect rather than an active effort to change, and influence is a broader term that includes non-communicative factors.

What Is the Use of Communication to Get a Person