What is an intangible asset that is made up of the favor or reputation of an individual or organization?

Name: What is an intangible asset that is made up of the favor or reputation of an individual or organization?
Brand: Quizplus
Rating: 4.8 (58 reviews)

Question

Quizplus · Accepted Answer

Goodwill is defined as an intangible asset that is made up of the favor or reputation of an individual or organization. Competence, caring, public relations, and trustworthiness are also important qualities, but they do not necessarily constitute goodwill.

What Is an Intangible Asset That Is Made Up of the Favor