A manufacturer employing a pull strategy would engage in ____________.

Question

Quizplus · Accepted Answer

A pull strategy aims to generate demand from the consumers and ultimately pull the products through the distribution channels. Consumer contests and advertising in mass media are effective methods to create consumer awareness, interest, and demand for the product, which will result in consumers seeking the product from the retailers. Therefore, both options A and B are correct. The other options, such as sales force contests or store displays, are more relevant to a push strategy where the manufacturer aims to push the products through the distribution channels by incentivizing the sales force or by improving product visibility at the point of purchase.

A Manufacturer Employing a Pull Strategy Would Engage in ____________