For most products, as long as the customer perceives the ratio of price and benefit to be at least at equilibrium, perceptions of __________ will likely be favorable.

Question

Quizplus · Accepted Answer

The statement is referring to the customer's perception of the value they are receiving for the price they are paying. If the perceived value is equal to or greater than the price, then the customer is likely to have a favorable perception of the product. Market share and quality are not directly related to the customer's perception of value.

For Most Products, as Long as the Customer Perceives the Ratio