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Heather Runs Cute Cakes, a Gourmet Cupcake Bakery

Question 78

Multiple Choice

Heather runs Cute Cakes, a gourmet cupcake bakery.In order to set prices for her cupcakes Heather looks at the costs of making each cupcake and then adds an additional amount on top of that to arrive at her price.Heather is demonstrating _____________.


A) Cost plus pricing
B) Price war
C) Markup on sales price
D) Average-cost pricing
E) Target return pricing

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