A stop-to-market mistake happens when a company fails to stop a bad product idea from moving into product development.
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Q1: Success or failure of a new product
Q5: Early adopters are opinion leaders who seek
Q7: The number of products purchased by the
Q9: If a product is not successful early
Q9: Products being developed in the new product
Q10: A service can't be stored or saved
Q11: A go-to-market mistake is made when a
Q13: The first step in the new-product development
Q17: Research suggests that consumers prefer environmentally sensitive
Q18: In the product adoption process consumers move
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