Many times customers provide ideas to salespeople,customer service representatives,and other direct customer contact people in the firm.These types of people who work with customers are generally good at generating ideas that are ________.

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Salespeople, customer service representatives, and other direct customer contact people in the firm are in a good position to generate ideas that are incremental changes to existing products. They interact with customers on a daily basis and can gather feedback on what enhancements or improvements can be made to existing products to make them better and more appealing to customers. Game-changing products and innovative leaps in design are usually the result of extensive research and development efforts, while repositioning of existing products requires more strategic marketing efforts. The ideas generated by these customer-facing employees are usually more practical and feasible for the company to implement in the short term.

Many Times Customers Provide Ideas to Salespeople,customer Service Representatives,and Other