Gino always purchases clothing made by S&G Clothing.He tells others about how much he likes their clothes and the good qualities about them.When a shirt he purchased turned out to be defective, instead of switching clothing companies he gave S&G a chance to fix the problems and still shops there.This is an example of the _____ dimension of brand equity.

Question

Quizplus · Accepted Answer

Brand loyalty refers to the degree to which a customer is committed to purchasing and repurchasing a brand, even in the face of negative experiences or changes in the brand offering. Gino's continued purchase of S&G Clothing and willingness to give them a chance to fix any issues demonstrates his brand loyalty.

Gino Always Purchases Clothing Made by S&G Clothing