The essential marketing objective in the introductory stage of the PLC is to build ____________.

Question

Quizplus · Accepted Answer

The essential marketing objective in the introductory stage of the PLC is to create awareness of the product among potential customers and encourage them to try the product. Thus, the best choice is D, which states that the objective is to build awareness leading to trial purchase. Option A is partially correct but does not encompass the whole objective. Option B is not a priority in the introductory stage as the focus is on creating awareness and not public relations. Option C is the objective in the growth stage, which follows the introductory stage. Option E is also not a priority in the introductory stage as it comes after the trial purchase.

The Essential Marketing Objective in the Introductory Stage of the PLC