Many Harley-Davidson owners have tattooed the company logo on their bodies.The HOG (Harley Owners Group) boasts a large membership willing to spend a lot of money on all things Harley.Indeed,Harley-Davidson has come to symbolize more than a motorcycle; it is a lifestyle.This is an example of _____ customers.
A) Brand Aware
B) Brand Confused
C) Brand Loyal
D) Brand Committed
E) Brand Identified
Correct Answer:
Verified
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