Some insurance and credit card companies would like to target students as a segment but find it hard to capture their attention.This is an example of a market lacking one of the criteria for segmentation and it is ________.

Question

Quizplus · Accepted Answer

The question suggests that the market of students as a segment is difficult to capture because companies cannot effectively communicate with them. This indicates that the criterion lacking for segmentation is the ability to reach the segment in terms of communication.

Some Insurance and Credit Card Companies Would Like to Target